Temperatures weren’t the only thing that soared over this summer: so did the DawBell clientele, with a whole host of incredible new names joining the company. The team won new briefs for music legends Sting and Prince, along with the world famous Abbey Road Studios, and hotly-anticipated new music campaigns from pop royalty Rita Ora, Cheryl and Jessie Ware. Our international touring roster also grew, with P!nk and South-Korean boyband superstars BTS, and we added some of the most exciting names in new music, such as Pretty Vicious, Lewis Capaldi and hitmaker Ed Drewett. Expanding the DawBell talent division, the agency was appointed to handle media relations for YouTube influencer Joe Sugg ahead of his Strictly appearance, SBTV co-founder Jamal Edwards MBE, and Tour de France winner Geraint Thomas as part of a wider partnership with Rocket Sports.
Read more about this year’s third quarter highlights below.
The summer saw some of DawBell’s very own talent headlining main stages at festivals across the country. The mighty Queens of the Stone Age took on the crowds at Finsbury Park, while Two Door Cinema Club headlined the following day as part of the Community Festival bill alongside You Me At Six, Circa Waves and Sundara Karma. N.E.R.D hit UK soil to play Lovebox Festival and Reading and Leeds, where The Kooks, Big Shaq, and The Wombats were also part of the weekend line up across the two sites.
We’ve been fortunate enough to help manage the press for a string of brilliant pop bills for the last few years at Fusion Festival. This year the DawBell team headed up to Liverpool for the third year in a row, where Shawn Mendes officially closed summer 2018 with an electrifying Sunday night set. Our DJ client Jax Jones also performed on the weekend, ending his set with a surprise crowd sing-along of Frozen’s ‘Let It Go’! Our experienced events team (who also lend their hands to accounts such as The Hyundai Mercury Prize, The Isle of Wight Festival and The BRIT Awards throughout the year) worked tirelessly before, during, and after the two day event, overseeing all media and press operations for the festival.
Macca Mania well and truly kicked off this summer, as Sir Paul McCartney prepared for the release of his seventeenth studio album, Egypt Station. We kicked things off with a strong start back in June, filming James Corden’s Carpool Karaoke in Liverpool, where Paul went back to his hometown and took a trip down Penny Lane (literally). The segment was simultaneously broadcast in the US and online and the global reaction was phenomenal to say the least. With in excess of 100 million views, it holds the record as the most watched late night clip on Facebook - ever! Continuing on the campaign trail, Paul then did two days of promo at his studio in Sussex, speaking to DIY, Radio X, BBC 6Music, CBS 60 Minutes, and MOJO for a cover interview. Momentum continued to climb throughout July, which saw Macca set off on a visit to Abbey Road Studios for an exclusive Spotify performance, watched by media and celebrities including Stormzy and Kylie. Afterwards, of course, Paul made an impromptu walk over the famous zebra crossing. This resulted in a nice moment for long-time fans of Paul and The Beatles, and also gave us a great supporting picture moment to help push Paul’s session out to media.
The pop icon soon returned to his native Liverpool to be interviewed by Pulp frontman Jarvis Cocker at an exclusive ‘in conversation’ FaceBook Live, which took place at the Liverpool Institute of Performing Arts. As if the week wasn’t busy enough, a true pinch-yourself ‘you had to be there’ moment came when Paul returned to the birthplace of The Beatles - the infamous Cavern Club - for a super intimate surprise show in front of just 100 fans.
Paul’s blasts to the past didn’t end in Liverpool. Recognising his truly global audience, Paul then celebrated the release of his album in New York City, playing for 300+ competition winners and some A-List invitees at Grand Central Station. After a campaign that sought to cater to long-time fans of Paul, as well as grow a brand new generation of them, Egypt Station was released on 7th September and became Paul’s first Number One album to debut on the US Billboard 200. Not one to slow down, Paul’s ‘Freshen Up’ world tour started in Canada on 17th September before travelling through the US and Asia, and will continue into North America, Europe and arriving back in the UK to end 2018 with a bang.
CASIO X MUSICAL.LY PARTNERSHIP
DawBell’s brands division were busy this quarter as they orchestrated a collaboration with our client Casio and the popular lip-synching app musical.ly (since rebranded as TikTok) to launch an exclusive #CTXChallenge. The collaboration has since delivered the Casio brand to a new audience of 13-24 year olds. It was our suggestion to utilise the musical.ly app, which has a predominantly teenage audience, to cut through to a new audience for the brand. Users were tasked with creating a song cover using a Casio Keyboard over a two week period, with commendable results: over 64% of the engaging audience hitting our target demographic, over 1K videos being published, and the challenge gaining almost half a million impressions. Not only that, there was a 450% increase in Casio fans after, with inquiries into the new keyboards boosting thanks to audience engagement from the musical.ly collaboration.
GARY BARLOW BOOK
On October 4th, Gary Barlow released his official autobiography ‘A Better Me’, which became Sunday Times’ Number One bestseller. Ahead of its release, the DawBell team agreed a joint serialisation with The Times Magazine and The Sun for the first extracts of the book, with a national teaser campaign helping to create a buzz up front of release.
Much of Gary’s success lies behind his dedicated and unwavering fan base, and as his publicists we recognised the importance of catering to this audience. As such, a number of fan-events took place, including a Facebook Livestream for Mumsnet where Gary answered questions from the audience, as well as an Audible session for Amazon, where Gary gave a behind-the-scenes insight into the writing process of the book. Competition winners were treated to watch Gary’s live podcast session with The Sun’s Dan Wootton, while Gary also attended two book signings and made an appearance at the Cheltenham Literary Festival shortly after. The book promotion generated widespread media coverage including interview features in Waitrose Weekend Magazine, Asda Good Living, Evening Standard, The Times Magazine and general coverage in major tabloids, broadsheets and magazines including Women and Home.
HYUNDAI MERCURY PRIZE
September saw DawBell return to the Hammersmith Apollo for the prestigious 2018 Hyundai Mercury Prize, where shortlisted artists including Lily Allen, Noel Gallagher, Everything Everything and Novelist were efficiently managed through a busy red carpet straight after the show’s dress rehearsal. With an at-capacity guestlist of journalists from broadsheet, tabloid, music, style and culture press, as well as the main news networks, 2018 winners Wolf Alice were finally announced to a live audience broadcast on the BBC, and our PR team went into high alert to manage their route off stage (through the rain!) and into a media run and winner’s press conference.
With nearly 8k print, online and broadcast clips generated throughout the campaign and from the night itself, hits on BBC News, Sky, Radio 4, The Times, Evening Standard, Guardian, Vogue, NME, Rolling Stone and the NY Times, the media coverage was a total wipeout - as were the team the following morning (pictured below looking rather more fresh faced pre- aftershow celebrations!)
DAWBELL COVER STARS
It’s certainly been a busy few months with DawBell clients dominating the magazine covers this quarter. From Rita Ora’s empowering CLASH cover comeback, to Paul McCartney’s bright Sunday Times Culture cover, whoever said summer was a quiet period... not the case at DawBell, that’s for sure!
Other covers this quarter include Katherine Jenkins’ Mail on Sunday Event Magazine, You Me At Six on Kerrang! and Rock Sound, Abbey Road Studios for trade title PSN Europe, Joe Sugg heralding his entry into Strictly with dual looks on Radio Times and Daily Mail Weekend, Michelle Keegan on Fabulous and Stylist, and television royalty Holly Willoughby gracing the cover of Daily Mail’s Weekend too. Take a look below!
DAWBELL ANNUAL SPORTS DAY
On the third Friday of July, reports were sent early and out of office alerts put on, as the annual summer Sports Day celebrations commenced, a firm and favourite fixture of the DawBell social calendar, where the entire company come together to enjoy a day out in one of London’s parks. The Red, Blue, Yellow and Green teams went head to head in a series of old school games - punctuated with shots of Apple Sourz and turns dressing up as a Whoopee Cushion. Games included the egg and spoon race, ‘up and over’, the relay race and the sack race, which took one DawBell member out of the running - literally! The final game, and overall decider, was the tough and testy Tug of War. After teams pulled and pushed their way for the winning trophy (and only a moderate amount of cheating), it was eventually the Yellow team captained by PR Manager Lewis Fromberg who emerged victorious, and the teams retired to the local pub to celebrate their triumph.