Celebrating the 10th anniversary

The challenge:

With a very small budget pot available, make a chain restaurant turning 10 newsworthy and of interest to consumers.



When Dim Sum pioneers Ping Pong wanted to celebrate their 10 year anniversary with the masses, we developed a dedicated social media campaign that engaged customers in a fun, interactive way, and kept costs very low.

We aimed to drive customers old and new right into restaurants across London for a memorable, shareable experience.

For one day only,  we challenged the public to come and sing ‘Happy Birthday to Ping Pong’ to any restaurant maitre d’ in exchange for complimentary food/cocktails and a chance to win more


The result:

In 24 hours,  we reached an audience of 4.8 million (half the population of London) and achieved 41 pieces of coverage across key lifestyle and consumer titles, including  Metro, Time Out, Londonist, London on the Inside, Love London and Harper’s Bazaar.

41 x pieces of coverage

4.8 million reach

2.2 million social media reach

£17,062 worth of sales on the day attributed directly to PR activity