Backstage at the Universal Music and American Airlines pre-BRITs party

Backstage at the Universal Music and American Airlines pre-BRITs party

By Kiran Gill and Emma Sweet - Senior Associate Director (Brands) and Senior Account Executive

February is a BIG month for the crew here at DawBell as it means awards time… as we fix up and look sharp for a little event called The BRITS (2017 marked our 7th anniversary - yay!).

But this year, before we had even had time to check if there were enough clipboards, pens, lanyards, patience etc etc…our attentions were strictly focused on the BIG warm-up as we geared up to host the official pre-BRITs party in association with Universal Music and American Airlines, on Monday 20th February.  It has always been a bit of dream to work with an airline so this, coupled with one of the hottest line-ups of the year, meant serious business during one of the biggest weeks in the music industry.

It was a quick turnaround for us, having only been briefed just a few of weeks prior to the event. We were in charge of securing press friendly celebrities (in keeping with all brands involved), delivering coverage pre, during and post event and to create talkability during what was an incredibly busy week in showbiz. The party landed during London Fashion Week and just two days before the main BRIT Awards event which became a blessing and a curse. With the world’s hottest models and fashionistas descending on London, as well as the biggest music artists from around the world it meant we really had to stand out.

This was not about bums on seats, it was about getting over 200 of the industry’s most important talent, influencers and media involved in the lead up to the BRITs. The solid RSVP list meant roadblock queues as crowds gathered in an orderly fashion around One Embankment; super keen to step inside, on time, to first hear Ms Maya Jama spin some tunes (yep Stormzy was there too), followed by an incredible gig by Raye, who is destined for big things.  The crowds waited in anticipation as she fully owned the stage with her moves and trademark husky tone; it definitely felt like one of those early, intimate gigs which will become legendary in years to come and talked about by many.

The line up was nicely polished off with Essex boy Jonas Blue - a true pro in every way.

And who can of course forget the endless stream of celebrities and VIPs whose second home is Daily Mail online and which is where they found themselves 24 hours later.  Job. Done.  And the world all hyped up for the actual show, a mere 48 hours away.