In order to clearly define the two brands, we worked to carefully balance the page’s content between ‘People Just Do Nothing’ and Kurupt FM, using content that conveyed both the brands’ messaging and the characters’ personalities.

We found the best way to do this and engage with the audience was through sharing more video footage taken from the series, which we used for reaction posts to popular culture moments. Being able to tap into trending subjects in this way was essential, as it allowed us to keep ‘People Just Do Nothing’ constantly relevant in an amusing and on-brand way. We updated the pages with fresh content every week to keep both the current and new fanbase engaged.