Due to COVID-19, the Isle of Wight Festival 2020 couldn’t take place. Our objective was to come up with a digital campaign to create buzz and excitement across the weekend that the festival would have been held.
To engage with the Isle of Wight Festival fans around the time when the festival would have been held we created a social media driven campaign, #IOWFestAtHome – giving fans everything they needed to have an Isle of Wight festival experience at home.
To coincide and amplify broadcasts of past Isle of Wight Festival footage on Sky TV & Absolute Radio, we created different digital activations that were a play on what people would have experienced at the festival in real life.
2.4 million impressions
+10K new followers across channels
2000 UGC images shared from fans using #IOWFestAtHome
Artists showing support by sharing the content on their social channels – Paul McCartney, Queen, Adam Lambert, Noel Gallagher, James, Biffy Clyro, George Ezra, Kasabian, Fat Boy Slim, Groove Armada, Manic Street Preachers.
new followers across channels
UGC images shared on the hashtag