Relevance & Reputation

Brand Challenge

Live and kicking

Execute Google Play Music’s first ever live stunt and UK’s first ‘live’ music ad featuring Sam Smith during the ad break of the Alan Carr show, and position the brand as a disruptor in the market.


Creative content and video engagement

We effectively and efficiently managed all talent and stakeholders throughout the whole campaign – offering vital consultancy along the way, as well as managing and helping to curate media and news rollout at Sam Smith’s live show.

We used our strong media relationships to leverage coverage and brand messaging where possible and ensured key articles included brand mentions.

Not only that, but we utilised our long-standing relationships with Capitol Records and Channel 4 to ensure the final news piece and messaging was not centred around Sam’s personal life – thus keeping to the campaign’s core messaging.



Secured the front cover of Music Week – helping to position Google Play Music as a thought leading and revolutionary brand disrupting the landscape – where previously it was struggling to be heard. Achieved a total reach of 190 million, eclipsing two million viewers who tuned into the Alan Carr show. The media outreach accomplished 114 editorial pieces, with key media being MailOnine, Metro, London Evening Standard, TechRadar, BBC Breakfast, The Guardian, The Daily Telegraph, Digital Spy and many more.

  • 190M


  • 114