We effectively and efficiently managed all talent and stakeholders throughout the whole campaign – offering vital consultancy along the way, as well as managing and helping to curate media and news rollout at Sam Smith’s live show.

We used our strong media relationships to leverage coverage and brand messaging where possible and ensured key articles included brand mentions.

Not only that, but we utilised our long-standing relationships with Capitol Records and Channel 4 to ensure the final news piece and messaging was not centred around Sam’s personal life – thus keeping to the campaign’s core messaging.