In 2010, DawBell began working with The BRIT Awards to help communicate the changes they were making in evolving their brand to maintain it’s position and reputation as a world-class music event.
Since coming onboard, DawBell has achieved higher-quality and more focused coverage for the BRITs brand across both broadsheet and tabloid print titles as well as digital outlets and media influencers whilst maintaining its strong reputation. We’ve built on the BRITs long-standing heritage of leading the way, by overseeing the media implementation of radical new ‘firsts’ for the show including live Twitter voting, YouTube streaming of the event and dynamic new partnerships.
We were also charged with advising on the shake-up and communication of the changes in Voting Academy, implemented to reflect a more diverse musical landscape and bring the show in-line with the current music trends worldwide. DawBell’s trusted media relations and skills in crisis management have seen us work quickly to effectively control a number of incidents at the event over the years through clear and immediate communication.
Our role was to manage the overall media and comms strategy and to develop and generate widespread coverage in the UK press focused on the various key objectives of the show:
DawBell managed upwards of 200 journalists from the daily nationals, weekly magazines, online press, bloggers and social media managers to report on the show. In addition to managing all the artists on the red carpet and BRITs TV promo, we also coordinated an exclusive backstage shoot with artists for GQ Magazine, resulting in a one-off composite image for their digital channels, the subsequent print edition of the magazine (16 pages worth of coverage) and placement in the tabloids.