GOOGLE PIXEL LAUNCH

Position the tech launch of Google’s first ever handset device ‘Pixel’ into a lifestyle and entertainment event to attract interest in consumer and music titles.

Utilising DawBell’s relationships in the music industry we secured award winning artist Craig David to headline the event during his album release week (which went straight to Number One) and invited high profile celebrity VIPs, attracting interest across premium showbiz and entertainment media.

We also secured BRIT Award nominee Dua Lipa to headline Google’s ‘blogger event’ the following night to a crowd of online influencers and YouTube stars.

Results:

30 pieces of showbiz, lifestyle press and social media posts achieved

A reach of over 1.6 billion

Social support from celebrity influencers including Craig David, Dua Lipa, Laura Whitmore, Tom Daly.

65% of social media posts from the launch event included Craig David